Product Strategy:
Have you ever spent your last little bit of money on gas just to get your fuel light off, and to recognize that your not even past a quarter tank? Well the H2O Hummer is a brand of cars and trucks where the car is fueled off water.
Idea generation:
After spending my last bit on money on gas, I thought of this idea because as we all know gas price is at its peak, and was becoming unaffordable. So therefore, I thought why not try and make a car/truck that runs off an unlimited resource which is water.
Idea Screening:
This could change the bussinesses of cars today and the way they are sold. And it would also improve the world economically bc water is environment friendly and an unlimited resource.
Business Analysis:
The demand for this product would be high. I believe it would be a positive impact on car dealerships. I believe the total sale would be a dramatic increase in cars sold. Ultimately, making current car owners either sale or trade their car in to get a water fueled car. The only close competition that would be out there is hybrids.
Advertisement:
And I would advertise as all car companies do, billboards, commercial, internet, radio, etc.
